Dan Crumb, CPA (inactive), CGMA, is a repeat guest on the JofA podcast, because, as CFO and executive vice president of the Kansas City Chiefs, his team is back in the Super Bowl for the second year in a row and the fourth time in five seasons. It’s a run he’d like to see continue and one that has presented the franchise with expanded revenue opportunities. In this episode, Crumb discusses the NFL’s first online-only playoff game, how the team’s finance function uses artificial intelligence (AI), and how he maintains balance in his life. And, of course, we asked him about Taylor Swift. Super Bowl LVIII is Sunday in Las Vegas. Below are Crumb’s previous podcast interviews: Journal of Accountancy episode in February 2023 FM episode in February 2020 What you’ll learn from this episode: ·         Steps taken to guide fans on staying warm during a recent game that was the coldest in stadium history. ·         Some of the AI-aided ways the franchise learns about fan demographics and attendance. ·         The impact of the team’s recent success on season-ticket renewals. ·         How Crumb addresses his spiritual, physical, and mental health. ·         A quick franchise history lesson — and why he tells staff to “enjoy the moment.” ·         His thoughts on suggesting a play to coach Andy Reid.