2024 will be the year of creating value for your consumer. I'm joined by author and friend Joshua M. Bernstein.

"As the brewing industry navigates another 12 months of spirited competition and capricious consumer behavior, here's what's in store:
1) Taprooms will put a premium on hospitality on service.
2) Breweries will get more creative with events. The days of one-size-fits-all festivals are over.
3) Zero-carbonation alcoholic beverages will pop up, buoyed by the rise of hard tea.
4) Increased brewery consolidation will help breweries save costs by sharing resources.
5) Brand values will become selling points as important as the beer.
6) Nonalcoholic options will increase in number and scope, from THC seltzers to NA versions of boozy products—hello, White Claw 0% Alcohol."

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