Bad news: you have been brainwashed into believing alcohol is fun and attractive. This conspiracy is robbing you of the zest and vitality you truly believe. James Swanwick reveals the two big lies alcohol companies sell you. If you're ready to live an alcohol-free lifestyle, go alcohol-free or sober, and stop drinking or quit alcohol, you must learn these lies. ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule ★ - (Free Guide) The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast