In this week's episode of the Blogging Breakthroughs podcast, I talk with Tahmina from Candid Phrases where she helps coaches, course creators, and compassionate female entrepreneurs improve their copywriting.

We chat about:



How she shifted from feeling like she couldn’t charge people for her copywriting skills to a revenue-generating business
Giving yourself permission to fail
Tahmina’s #1 copywriting tip
People don’t want to get a thousand modules
Why Tahmina thinks the copywriting industry needs to change (what worked in the 40’s doesn’t work anymore!)
Why Tahmina finds "Bro Marketing” copywriter tactics as condescending, FOMO-inducing, and unethical
The power of storytelling
When you’re selling something, you’re taking your audience on a journey where THEY are the protagonist
The importance of using your copy to make sure that people KNOW you’re talking to them
How Tahmina uses the storytelling power of Taylor Swift to help her with her copywriting when she feels stuck

 
You can find some of Tahmina’s FREE copywriting trainings over on her instagram at @candidphrases.

Coupon code for Blogging Breakthroughs podcast listeners: "BBTFM30" for 30% discount toward the program

Instagram (@candidphrases) – https://www.instagram.com/candidphrases/

Tiktok (@candidphrases) - https://www.tiktok.com/@candidphrases

Her freebies - https://linktr.ee/CandidPhrases

Story Magic course page - https://candidphrases.thinkific.com/courses/storymagic



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