From Snowboarding to HOT RODS! NHRA's Brian Lohnes & HOT ROD Magazine's John McGann chat with Roadster Shop CEO Laurent Potdevin! Laurent's path has taken him from Louis Vuitton, Burton Snowboards, Lululemon, Toms... and now the Roadster Shop! The guys talk to Laurent about Where It All Began, working with Jake Burton, his path to the Roadster Shop, working on a Nitro Dragster with Randy Meyer, thoughts on the EV wave, Cleetus McFarland & the power of social media, Waterman, Drag and Drive, and what's next!

0:07 - Laurent Potdevin!
1:58 - Where It All Began.
8:24 - First meeting with Jake Burton.
16:26 - What attracted you to the Roadster Shop?
20:40 - Working with Randy Meyer.
24:40 - Daily driver.
27:03 - Thoughts on the EV wave.
30:49 - Cleetus McFarland and younger audiences.
38:13 - Cars are a lifelong passion.
43:53 - Influencers.
45:44 - Waterman Racing Components.
52:29 - Drag and Drive.
54:06 - Creating experiences.
57:13 - What's next?