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How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

FromLeveling Up with Eric Siu


How CanvasPop’s Genius Customer Acquisition Strategy Out-Innovated the Competition

FromLeveling Up with Eric Siu

ratings:
Length:
27 minutes
Released:
May 25, 2019
Format:
Podcast episode

Description

Hey everyone! In this episode I share the mic with Adrian Salamunovic, co-founder of CanvasPop, a service that lets you create gallery-quality canvas prints.
Tune in to hear Adrian discuss his career path as a serial entrepreneur, including DNA11 in which they turned DNA code into abstract wall-art, how he started CanvasPop with just $35,000 and earned media, and the marketing tactics he's used, such as putting the first 100 customers' prints on a digital billboard in Times Square during the Christmas season as part of their launch campaign.
Click here for show notes and transcript.
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Released:
May 25, 2019
Format:
Podcast episode

Titles in the series (100)

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.