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#120 - What happens when TikTok and IG want to be real

#120 - What happens when TikTok and IG want to be real

FromAlt Marketing School


#120 - What happens when TikTok and IG want to be real

FromAlt Marketing School

ratings:
Length:
34 minutes
Released:
Oct 3, 2022
Format:
Podcast episode

Description

Fab and Jess are back and they have a lot to say. Instagram continues its tradition of, uhh, borrowing from Snapchat, TikTok, and now BeReal with Instagram Candid challenges. Lately, Instagram has been under fire for becoming more and more of a TikTok clone. Even Adam Mosseri has been telling his staff to “step up” to stand a chance against short-form competitors YouTube and TikTok.

TikTok does not want to be left behind, so they proceeded to launch it’s own BeReal spin off with TikTok Now. This new feature allows you to take a photo or video using both the front and back cameras simultaneously. Sounds familiar? The main goal, apparently, is to make possible deeper connection and entertainment in a fun format for the audience.

The team also introduces a brand new segment, answering questions from the community about common social media mistakes and how to avoid them.
Released:
Oct 3, 2022
Format:
Podcast episode

Titles in the series (100)

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.