9 min listen
How 10X Content Marketing Got Snack Nation 10x in ARR in 1 Year
How 10X Content Marketing Got Snack Nation 10x in ARR in 1 Year
ratings:
Length:
43 minutes
Released:
Dec 7, 2015
Format:
Podcast episode
Description
Hey everyone! Today’s interview is with Sean Kelly, co-founder of Snack Nation (parent company is Human Healthy Vending – Helping Unite Mankind and Nutrition), an easy, hassle-free way to get delicious, healthy snacks delivered right to your office. I used to intern for Sean, so it’s great to be able to chat with him again!
In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.
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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this interview, Sean and I talk about B2B versus B2C business models, how content marketing has enabled them to grow at high double digits, month over month, why educating their customers with awesome 10x content gives them about 1/3 of their leads in return, and how showing vulnerability makes you a stronger leader.
Leave some feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, leave a short review here.
Subscribe to Growth Everywhere on iTunes.
Get the non-iTunes RSS feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Dec 7, 2015
Format:
Podcast episode
Titles in the series (100)
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