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How the Stanley Cup Became the Internet's Favorite Water Bottle

How the Stanley Cup Became the Internet's Favorite Water Bottle

FromThe Journal.


How the Stanley Cup Became the Internet's Favorite Water Bottle

FromThe Journal.

ratings:
Length:
22 minutes
Released:
Jan 19, 2024
Format:
Podcast episode

Description

The Stanley Quencher, an insulated water bottle, is everywhere these days. And the popularity has been good for the company. Stanley generated $750 million in revenue last year. WSJ's Callum Borchers explains how a brand traditionally loved by outdoorsmen has become the new favorite of moms and teen girls.



Further Reading:

The New Office Status Symbol Holds a Lot of Water—and Has a Wait List



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Released:
Jan 19, 2024
Format:
Podcast episode

Titles in the series (100)

The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Media and The Wall Street Journal.