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Trillion Dollar Shot, Episode 1: Birth of a Blockbuster

Trillion Dollar Shot, Episode 1: Birth of a Blockbuster

FromThe Journal.


Trillion Dollar Shot, Episode 1: Birth of a Blockbuster

FromThe Journal.

ratings:
Length:
42 minutes
Released:
May 13, 2024
Format:
Podcast episode

Description

Before Ozempic, Wegovy, Mounjaro and Zepbound, there was Lotte Bjerre Knudsen.



In the 1990s, the young scientist at the Danish drug company Novo Nordisk was trying to unlock the key to a new technology for treating Type 2 diabetes. To her bosses, Lotte’s project, which focused on a hormone called GLP-1, looked like a distraction. 



But as Lotte fought to save her diabetes project from the chopping block, she couldn’t have imagined how much of an impact her breakthrough would have. Her work would pave the way for a hit drug called Ozempic. And it would unleash a new class of blockbuster drugs, pitting two companies in a race to become the world’s first trillion-dollar pharmaceutical company by market cap.



Listen to Part 1 of “Trillion Dollar Shot” now.



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Released:
May 13, 2024
Format:
Podcast episode

Titles in the series (100)

The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Media and The Wall Street Journal.