I was inspired to launch Umbrex after reading Seth Godin’s book, Tribes. So, I am delighted to talk to him today. In this episode, Seth discusses his career trajectory, his books, his daily practices, his view on content marketing, and why he made the decision to avoid social media. I’m also giving away 100 copies of Seth’s new book, The Practice. To receive your free copy of The Practice while supplies last, fill in your name and address info on this form: http://bit.ly/ThePracticeGiveaway Key points Include: 04:10: How Seth creates a library of his experiences 07:17: What success looks like to Seth 08:29: How Seth curates and decides what content to consume 12:09: Seth’s views on mentors and heroes 15:20: The key to Seth’s productivity 19:08: Seth’s views on social media 26:07: A key insight on creating and distributing content 30:54: The advice Seth would give our leadership on how to market mask wearing to people that don't want to?