Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 8 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be sure to check out  The Strength Connection podcast.  -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com. The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.