Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality.So how does a marketing team even begin to promote such a refined work of art?On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than promoting a major film. In an inspiring and insightful conversation, Tu shares the importance of working with filmmakers like Christopher Nolan to ensure the consumer experience is up to par with the creator’s passion, where the minds and heart of movie-goers are as they are still recovering from the impact of Covid and why marketers should dig deeper into the “peculiar” data points that jump off the page.Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film locations globally, building to a wide IMAX release on January 26 (following the release of Academy Award nominations). The film will run until January 31st. Hosted on Acast. See acast.com/privacy for more information.