Volvik is known for producing bright red, green and orange golf balls. But a few weeks ago I started playing the XT Soft and I'm hooked! The ball is long off the tee and spins around the greens. On this episode of The Wednesday Match Play Podcast presented by MemberText Wes Whittingham will tell us more about the history of the brand, the introduction of a matte finish golf ball, the success they are seeing in Korea, and their relationship with Marvel. He also talks about their pricing model and his thoughts on colored golf balls on tour. This was a fun, dare I say colorful, discussion, and I enjoyed having Wes on the show. Let's tee off.