Welcome to Mastering Rod Building, where we dive deep into the world of rod building, from crafting techniques to the business side of the industry. In this episode, host Bill Falconer talks with Jake "Mullet Man" Hutcheson, a social media and content creation expert in the rod building industry. They discuss strategies for leveraging platforms like TikTok, Instagram, Facebook, and YouTube to reach a wider audience, engage potential customers, and drive business growth. They also share personal experiences, success stories, and practical advice for aspiring rod builders looking to harness the power of social media. Join us as we explore the intersection of rod building, digital marketing, and the ever-evolving landscape of social media. Enjoy the show!Show Overview01:00 Meet Jake "Mullet Man" Hutcheson.05:56 Repairing rods is a good skill-building option.13:54 Social media's impact on fishing rod builders.16:33 Social media is powerful for rod builders.24:00 Creating authentic fishing videos for social media.27:05 TikTok algorithms curate personalized content feed.33:37 Custom rod building involves understanding the angler.40:08 Stranger became dear friend; soft spot for veterans.44:13 Kentucky man specializes in catfish fishing rods.51:58 Using phone for content creation is effortless.54:40 Online rod building community connects, supports, thrives.01:02:51 Consistent content release improves algorithm response.01:07:53 Platform's potential for revenue and support.01:13:16 Podcast listeners aware of exciting new wardrobe.01:18:54 Encouraging people to explore rod building resources.01:20:38 Grateful for mentor, inspired by passion and success.