BONUS: How To Help Your Product Owner Define Value, with Vasco Duarte Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Merry Christmas, everyone! This is the first of 5 BONUS episodes for this Christmas week, each of these episodes complements one or more modules of the Coach Your Product Owner e-course available at bit.ly/coachyourpo. In this episode, we delve into one of the crucial aspects of the Product Owner role: defining, measuring, and leveraging Business Value.  Why We Need To Help Product Owners Define Value We start the episode with an anecdote about training Product Owners. Many of those POs faced the common challenge of delivering from a well-defined, high-pressure backlog, which led them and their teams to "be a slave to the backlog." Those PO’s understood during the training, that having a crystal clear definition of value turned the decision-making process into a more straightforward one. The Importance Of Strategy In Defining Value Not every company has a crystal-clear strategy. And having a clear strategy is critical to be able to have conversations about what value means for a specific organization. In this episode, we also talk about how we can help PO’s facilitate conversations with key stakeholders to align the product with the company's success metrics. Translate the Product's Strategic Goal into a Concrete Measurable Goal Eventually, once the strategy for the organization, and the product are clear, we need to turn the company's strategy into tangible, measurable goals for the product. In this episode, we walk through an example, we learn about Luke, the Scrum Master, assisting Leya, the ambitious PO, in reducing call center wait times through strategic experiments. Key Steps: Understand Company Strategy Link Product to Strategy and Goals Define Specific, Measurable Metrics This Episode Is A Companion To The Following Coach Your PO E-Course Modules This episode is a companion, and a complement to the following Coach Your PO e-course modules: Module 2 (Version 2.0): Onboarding New Product Owners Module 8: Critical Documents and Artifacts for Product Owners (featuring impact mapping) Module 3 (Version 1.0): Metrics That Drive Product Success To learn more about the e-course, and to purchase it, visit bit.ly/coachyourpo. If you think that getting coaching is a better option yourself, you can contact us at coaching@oikosofy.com Keep learning, keep helping your team, and have a wonderful Christmas! About Vasco Duarte Vasco is a leading voice in the agile community, known for his contributions to the development of agile methodologies and practices. He is the co-founder of Agile Finland and the host of Scrum Master Toolbox Podcast, the most popular Agile podcast in the world, which has more than 10 000 000 unique downloads. He is also the author of “NoEstimates: A novel look at how Agile can transform software development, making it both more sustainable, as well as incredibly profitable.” Vasco is a keynote speaker at many conferences and events, sharing his knowledge and experience with the agile community. With his passion and expertise in agile, Vasco has made a significant impact on the way software development is done today, helping organizations to become more efficient, flexible, and responsive to changing requirements.lYou You can link with Vasco Duarte on LinkedIn and connect with Vasco Duarte on Twitter.