In this insightful episode of our podcast, we delve into the fascinating world of outdoor adventures, focusing on Toyota's impactful contributions. We're thrilled to welcome Curt McAllister, the Midwest Public Relations Manager for Toyota, who oversees national outdoor communications responsibilities.  Our conversation kicks off with a reflection on Curt's brief encounter with our host, Courtney Bastian, at the OWAA conference. This meeting underscores Toyota's significant presence in outdoor communications and its dedication to being the face of a major corporation in such spaces. Curt shares his personal history with the outdoors, including his upbringing in Michigan's thumb area, where he learned to hunt and fish. Despite now working in a corporate environment, Curt maintains a deep connection to the outdoors, a passion he has passed down to his sons. We then explore Curt's professional role at Toyota. He discusses his responsibilities covering the Great Lakes and Heartland States for both Toyota and Lexus brands, highlighting the importance of outdoor communications in his work. The episode takes an exciting turn as we delve into Toyota's latest products, particularly the Tacoma and Land Cruiser. Curt details the new features and enhancements designed for outdoor enthusiasts, emphasizing Tacoma's off-road capabilities and the introduction of a new trim level, the Trailhunter, catered specifically for overlanders. We also touch upon Toyota's environmental pursuits and their alignment with outdoor and hunting communities. Curt elaborates on Toyota's partnerships and initiatives, like the National Environmental Education Foundation and efforts to support pollinator habitats and the Sioux Nation's bison population. Finally, Curt offers insights into Toyota's "Let's Go Places" Scholarship Program, which fosters young talent in outdoor communications. This segment is especially inspiring for those seeking to enter the industry. Join us in this episode as we uncover the intersections of automotive innovation, environmental stewardship, and outdoor adventures through the lens of Toyota's dynamic role in these realms. Outdoor Writer's Association of America (OWAA) 2024 Conference Toyota Newsroom ---- This Podcast is Presented By: onX Hunt "The #1 GPS Hunting App"  Boss Shot Shells "Superior-grade, American-made, Copper-plated Shot Shells" Syren USA "Shotguns for Women. No More Compromises" Toyota "The Leading Motor Vehicle Manufacturer Worldwide" Dakota283 "Unparalleled Pet Protection" Purina Pro Plan "Nutrition That Performs" ---- HerUpland Community Network Instagram Facebook YouTube HerUpland Website