41 min listen
Gathering, Understanding, and Leveraging Insights with Muriel Siadak, PAC
Gathering, Understanding, and Leveraging Insights with Muriel Siadak, PAC
ratings:
Length:
35 minutes
Released:
Nov 23, 2021
Format:
Podcast episode
Description
Our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs and Muriel Siadak, PAC, Senior Medical Director at Seagen Inc., spotlight the ever-increasing value and impact of insights on product strategy, positioning, and tactics. As Medical Affairs (MA) teams are now more than ever asking deeper, multifaceted questions to gain insights about the drivers of patient and healthcare professional decisions, Ms. Siadak, shares her vast experience in MA to help us explore the importance of ensuring that insights are appropriately gathered, disseminated to and discussed with internal stakeholders, and leveraged cross functionally. Contact Zipher at www.ziphermed.com/contact to learn how to develop a program within your organization.
Released:
Nov 23, 2021
Format:
Podcast episode
Titles in the series (29)
Stakeholder Engagement with Dan Hennessy, PhD, MBA: How and Why to Engage During a Pandemic by Medical Affairs Unscripted