What happens when as an eight-year-old, you are moved from Okinawa to Indiana, two more contrasting places you couldn’t imagine? Well, for half-Japanese-half-American Michael Dykes, it was definitely “jarring”, but it taught him some valuable life lessons which have stood him in good stead in both his career and life.The Vice President, Market Management of Asia-Pacific for Expedia Group said growing up on a farm in rural America taught him self-sufficiency as well as an appreciation for the origin of food. It also made him determined to return to Japan, and Asia, where his heart is and so he made sure he never lost his Japanese language skills while building a new life in the US. In this podcast, Dykes talks about how countries in South-east Asia are more interwoven with each other – a lot of cultural awareness across boundaries, not seen so much in North-east Asia, which then leads to e-commerce in general, including travel, cutting across boundaries as well. Dykes also talks about Expedia's partnerships with Jetstar and Philippine Airlines, and a deal now with general e-commerce players such as G-Mart of South Korea. The company is also expanding the definition of B2B, and he sees opportunities within Asia-Pacific, both vertically and geographically, for Expedia to “power travel for everybody”.New episodes of Powering Travel coming in 2024.