What IS engineering branding? What are the most effective things you can do to immediately improve your engineering brand & attract top talent? This special feature from the ELC Hiring Summit covers all things engineering branding & attracting top talent with Cosmin Nicolaescu (CTO @ Brex) Kris Rasmussen (VPE @ Figma) Brad Henrickson (Leadership Coach / former CTO @ Scoop Technologies) & Sam Wholley (Partner @ Lightspeed Venture Partners). SHOWNOTESWhat are the most important things you can do to attract top talent? (1:52)How have you changed how you attract top talent post-pandemic? (4:44)Tactical tips to overcome the gap between virtual and onsite employee experiences (8:00)What IS engineering branding? (9:10)Easy, immediate actions to improve your engineering brand (15:18)How do you retain & engage engineers in the company long term? (20:09)Controversial, but effective approaches to branding & attracting talent (23:33) Special thanks to our exclusive accessibility partner Mesmer! Mesmer's AI-bots automate mobile app accessibility testing to ensure your app is always accessible to everybody. To jump-start, your accessibility and inclusion initiative, visit mesmerhq.com/ELC