In this podcast, Manuel Suarez discusses how the key to building a brand quickly lies in cultivating and leveraging online communities, using strategic content dissemination, and understanding the importance of consistent repetition in fostering trust among the audience.
? Shift to Online Communities: Manuel covers how traditional marketing methods are no longer as effective for building a brand rapidly. Learn how a paradigm shift towards building large online communities is the fastest path to brand success.
? Community as Assets: An online community is defined as a collection of followers on social media, email lists, and accumulated phone numbers. These are considered valuable assets that can be leveraged to promote the brand, as the community becomes a self-fulfilling prophecy.
? Strategic Use of Clips: Learn tips on the importance of strategic content dissemination through short clips on platforms like Instagram Reels, Facebook Reels, YouTube Shorts, and TikTok. These clips serve as a starting point for audiences to engage with the brand, offering easily consumable content that can lead to further exploration.
? Consistent Repetition and Trust Building: Building a brand through online communities is portrayed as a gradual journey. Consistent repetition, persistence, and showing up regularly in various formats, such as CEO briefings and podcasts, are essential. Trust is established over time, with Manuel emphasizing the impact of repeating a message and consistently being a face for the brand.