I get a bit sidetracked with an important rant and then I dive into the most important Facebook metric you get access to as an advertiser: COST PER RESULT. I also have something special for you guys. I made a Glossary of Ad Terms including the metrics so you can have a full understanding of all these important words that you will run into as a Facebook advertiser. To get access to this document, go to manuelsuarez.com/metrics to download it now. 
 
Thanks for listening! I hope you enjoy the podcast!
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