Julie Scanlon is a D&I Leader 2023 (D&I Leaders: dileaders.com). She enables organizations to enhance diversity and inclusion by providing consultancy, bespoke training solutions and interventions. Supporting individuals and organizations with executive coaching, professional development and career change coaching. In this episode, Julie highlights the challenges women face when it comes to negotiating higher pay, placing them at a disadvantage compared to men. UK studies reveal the significant disparity in earnings between genders. Julie's primary focus is on addressing cultural and structural inequalities, and she offers insights on empowering women to strive for equal treatment.   Why you have to check out today’s podcast: Understanding the gender pay gap that exists between men and women and the necessary approach to bring about change Learn techniques to effectively mentor women entrepreneurs and businesses led by women, while avoiding gender bias Find ways to promote the recognition of women's worth and empower them to confidently price their value   "Take the risk and ask for it." - Julie Scanlon   Topics Covered: 01:44 - What makes her drawn to the topic about women and men entrepreneurs and their attitudes towards pricing 02:50 - Julie's thoughts on Mark's statement that women are less confident than men about their pricing and business 05:48 - What could be the reason for gender pay gap in women if it is not about one’s confidence in question here 09:40 - Her thoughts on Mark's comment that the problem is with women not asking for pay in reference to a situation raised by Julie 11:14 - A case of 'who knows and who asks' 12:50 - Understanding why there's a bit of a problem for women getting a no for an answer 14:39 - The best approach to coaching women entrepreneurs and those women running companies 17:07 - Julie's suggested strategies for coaching women and the necessary shift in approach 20:39 - Julie's reply to Mark's question if there is the same study made in the US about the gender pay difference 21:58 - Her reaction to Mark's desire to help women get that 43% raise in pay 23:02 - Julie's best pricing advice   Key Takeaways: "It is not that we're not asking in the same way that men are, but it might also be that there's different kinds of biases that are going on in the world that mean sometimes we don't get what we ask for." - Julie Scanlon "It is actually being aware, raising awareness of the potential gender differentials. You are saying here as a kind of person sitting in front of me that you like to treat people equitably. The thing is, the world doesn't do that. So recognizing the world doesn't do that and thinking, okay, what can I do to mitigate against some of that unequal treatment by the world? So that might then help you adapt the way that you coach the individual that's in front of you." - Julie Scanlon "The ‘being coachable’ question is absolutely vital regardless of gender. Absolutely, you need to be ready for it and you need to be open to it and not defensive." - Julie Scanlon   People/Resources Mentioned: Sky News: https://news.sky.com IPSE: https://www.ipse.co.uk   Connect with Julie Scanlon: LinkedIn: https://www.linkedin.com/in/dr-julie-scanlon/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com