Employer Value Propositions are potent tools that attract talent, retain talent, and shape the future of organizations. However, we don't talk about EVPS enough, and they are regularly confused with Employer Brands when they are discussed. So, what are the benefits of an effective EVP, and do you define one?

My guest this week is Vicki Saunders, Founder of The EVP Consultancy. Vicki is a highly experienced expert in this field and has worked on EVPs in-house at Currys, BAE Systems, and Boots. She has a vast amount of knowledge to share, and this is an absolutely must-listen episode.

In the interview, we discuss:

The difference between EVP, Employer Branding, and Recruitment Marketing

The value to employers of an effective EVP

Strategic workforce planning and building the future of the organization

Supporting DE&I

Where should the responsibility for EVP sit?

Authentic, Differentiated, Resonating, and Future Focused

Pillars are proof points.

Measurement

Internal Comms and Employee Experience

The role of technology

Anticipating the future and evolving


Listen to this podcast on Apple Podcasts.