In this episode of Forestry Talks, Shenandoah Johns, West Fraser's Chief Environment and Sustainability officer, joins Aspen to talk about her role within West Fraser and to unravel what a big topic like sustainability is all about. Shenandoah emphasizes the importance of transparency and humility in this big, bold work, and reinforces the value of action over perfection. The Alberta Forest Products Association (AFPA) is a non-profit association that has been the voice of the sustainable forest industry in Alberta since 1942. Alberta's forest industry supports over 31,500 jobs and generates $5.8 billion in provincial GDP. Join us as we connect with industry leaders and discuss topics like sustainability, innovation, partnerships, nature-based climate solutions, and more. Don't forget to follow us on social media @albertaforests and @loveabforests to join the conversation.