We talked about:

Aleksander’s background
The difficulty of selling data stack as a service
How Aleksander got into consulting
The Mom Test – extracting feedback from people
User interviews
Why Aleksander’s data stack as a service startup was not viable
How Aleksander decided to switch to consulting
Finding clients to consult
Figuring out how to position your services
Geographical limitations
Figuring out your target audience
The importance of networking and marketing
Pricing your services
The pitfalls of daily and hourly pricing and how to balance incentives
Is Germany a good place to found a company?
Aleksander’s book recommendations


Links:

LinkedIn: https://www.linkedin.com/in/alkrusz/
Twitter: https://twitter.com/alkrusz
Website: www.leukos.io


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