Lora Nikolaeva is the founder of British contemporary womenswear brand, Lora Gene. Lora Gene champions sustainability, size inclusivity and celebrates the diverse beauty of the female form. Their commitment to sustainability is embedded into their products from conception right the way through to their supply chain. Lora Gene is also a B Corporation business, striving to make changes not just to the environment but also to society by addressing inequality, working conditions, and fair wages.