Dovid Gurevich, CEO at Tynrose joins Kevin Appleby on this week's GrowCFO Show. Dovid shares his unique background, transitioning from engineering to finance roles. He explained how digital transformation requires clean, integrated data accessible in real-time.



Dovid recommended HR platforms like Rippling and Paylocity as the core system to build around, as they integrate HR, payroll, benefits and other functions. This reduces manual work and improves the employee experience. Gurevich also discussed the role of managed service providers in helping small-to-medium businesses overhaul their systems for better data and efficiencies. Overall, the conversation provided insights into holistically rethinking business systems from a digital transformation perspective.



Why start with HR and not finance systems?



Dovid explained that while finance systems are essential for accurate numbers, they are often a passive recipient of data from other systems rather than the primary source. HR systems integrate data across the employee lifecycle and other critical functions like payroll, benefits and IT access management. This makes HR a better starting point to clean up data flows and drive organic changes to other systems. Finance systems alone don't contain all the essential quantitative and qualitative data businesses need, so taking a holistic view beyond just numbers is vital for digital transformation.








https://youtu.be/BMMiVJrjfZw




Links




Join GrowCFO today



GrowCFO Finance Transformation Boot Camp



Dovid Gurevich on LinkedIn



Kevin Appleby on LinkedIn



View all podcast episodes




Timestamps



Introducing Dovid Gurevich (0:11)



Entrepreneurship, investing, and business growth. (4:38)



Restructuring, digital transformation, and CFO skills. (9:34)



Digital transformation and data analysis for small to medium-sized businesses. (14:28)



HR and finance integration for small businesses. (22:54)



Digital transformation and HR systems integration. (28:35)



Streamlining business processes through technology integration. (33:31)



Digital transformation: Finance or HR systems first? (39:05)



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