Welcome to a fascinating Smart Biotech Scientist episode! In this conversation, we dive deep into the nuts and bolts of rational media development with our guest, Tom Fletcher, R&D Director, Process development, Fujifilm Irvine Scientific.Together, we explore the immense potential of Rational Media Design and how it's transforming the industry.Here are three major takeaways from this episode:1. Define Your Goals: Tom emphasizes the importance of clearly defining your bioprocessing goals. Whether it's boosting cell growth or enhancing product quality, understanding your specific needs is the first crucial step.2. Gain Process Understanding: Learn how to identify limiting factors in your process and generate hypotheses. Tom discusses how thinking through biochemical pathways and potential bottlenecks is key to achieving your goals.3. Leverage Automation: Discover the future of bioprocessing with automated, closed systems that eliminate human intervention and ensure consistent, sterile media preparation. Tom shares insights into groundbreaking innovations that simplify and streamline the process.Join us in unraveling the science behind bioprocessing and unlock the power of rational media design in this episode.Don't miss out on the knowledge that could revolutionize your bioprocessing journey!Connect with Tom Fletcher:LinkedIn: https://www.linkedin.com/in/tomfletcher2Fujifilm Irvine Scientific: https://www.irvinesci.com