Can an iconic brand also be a dynamic one‽ This episode starts with a good font with which to sell hugs, a new release that also serves as a marketing exercise, and two handwriting fonts, only one of which is born of hand writing. Then, Josh has to rant about how the ever-changing NBA jerseys are examples of poor branding, and even though Kyle may not exactly disagree, there's a chance the guys are simply behind the times. But at least they are partners in confusion, and we can all agree that good branding has a through line and Pepsi reeks of desperation...Font releases highlighted in this episode:Ozik Soft from Nuform TypeScatch from Tipographies Dash from Typotheque Superscript from PositypeSupport the Interrogang and help us expand what Proof&Co. and the Interrogang have to offer!Subscribe to TypeCraft, our sister podcast, for hour long interviews and visual companions from some of the industry leaders in type!Subscribe to the Weekly Newsletter or The Concierge Newsletter for all the independent type news that's fit to email!Get your 2022 Annual Report and Almanac, our data-driven look at the world of independent typography in 2022!Support the show