How can I quit when I’ve put so much time into this‽ Josh and Kyle sink into the Sunk Cost Fallacy and want you all to know it’s ok to be a quitter. We also look for inspiration via dog defecation. And sorry Iceland, you’re no longer in the universe…Join us every week for a shot of type news and engaging conversation among friends on topics that range from typography, graphic design, branding, art, creativity, and more! We will be using the Proof&Co Weekly Newsletter as a jumping off point each week which you can subscribe to at proofco.xyz. You'll be glad you did! Take a moment to rate and review us on your podcasting site of choice and if you like what you hear, tell your friends and family they should listen too!