In this week’s episode, we explore the evolution of Emma Chamberlain and why her audience is now saying they’ve started to outgrow her. In recent weeks, TikTok and YouTube have been flooded with videos from Emma’s fans criticising some recent episodes of her podcast, 'Anything Goes', and saying they feel like Emma’s takes are becoming increasingly out of touch. This criticism came to a head in late October after a TikTok went viral saying that Emma should go to college to develop her critical thinking skills– sparking a debate amongst her fans about the creator’s long-standing reputation as Gen Z’s “relatable” influencer. Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/  Follow our publication: https://www.instagram.com/centennialworld/  Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  Follow Jordy on Instagram: https://www.instagram.com/jordyn_christensen/  Timestamps: 46:00 Intro 1:37 Emma Chamberlain's career history 4:28 Why Emma rose to viral fame so quickly 9:44 How Emma became the poster girl for the "relatable" influencer 24:42 Emma's trajectory in recent years 32:08 'Anything Goes' podcast criticism 37:14 Should Emma go to college? 48:00 Why audiences outgrow influencers 57:56 Why Emma's followers have possibly outgrown her 1:08:10 What Emma should do next Resources: https://www.theatlantic.com/technology/archive/2019/07/emma-chamberlain-and-rise-relatable-influencer/593230/ https://www.nytimes.com/2019/07/09/style/emma-chamberlain-youtube.html#:~:text=Over%20these%20two%20years%2C%20Chamberlain,or%20edit%2C%20just%20like%20her. https://centennialworld.com/from-youtuber-books-to-influencer-podcasts-how-creators-are-catering-to-the-demand-for-free-content/ https://www.tiktok.com/@nicky.reardon/video/7297439373703040302?_r=1&_t=8h9dcd8I0fK https://www.tubefilter.com/2019/04/04/emma-chamberlain-stupid-geniuses-podcast/ https://www.tiktok.com/@glizzzabeth/video/7290940638529391914 https://www.tiktok.com/@emmybetmia/video/7293906594641857835?_r=1&_t=8h0cis1oNSk https://www.tiktok.com/@paulinaabuitrago/video/7295187814604492078?_r=1&_t=8h0crMGNsQS https://www.tiktok.com/@shreksdumpster/video/7298431343296515374 https://www.tiktok.com/@nicky.reardon/video/7297442563437464875?_r=1&_t=8h9dXgYefKi https://www.tiktok.com/@anniesright/video/7297332448797412654 https://www.youtube.com/watch?v=hTJhhXTWHt4&ab_channel=Donna  https://www.tiktok.com/@cocomocoe/video/7297303564681088302