Joe Foster is the co-founder of Reebok, along with his brother, Jeff. The Reebok business developed with Jeff looking after production, Joe took charge of the sales and marketing side, as well as design which included the classic silhouette, outsole, and the Starcrest. In the early years, Joe traveled many miles introducing Reebok’s offering shoes to Sports Retailers up and down the country. Joe still welcomes the opportunity to travel and recount those early stories from start-up to making Reebok the World's No. 1 sports brand. To get a copy of the autographed book of Joe Foster, visit https://www.jwfosterheritage.com/ For more info on guests and future episodes visit KateHancock.com --- Support this podcast: https://podcasters.spotify.com/pod/show/ibhshow/support