When chef and independent restaurateur Davide Cerretini first opened his restaurant, it was a dream come true. But that dream quickly soured when he came head to head with ever more pushy and demanding customers. And then online reviews came along...

In this story of how one man took on his critics, Matthew Syed examines the role of online reviews - good and bad- in modern consumer culture and delves into whether the customer really is "always right".

Featuring Davide Cerretini, restaurant critic Jay Rayner, Dr Jo Cohen and Ewa Maslowska.

Presenter: Matthew Syed
Producers: Leigh Meyer and Pippa Smith
Series Editor: Katherine Godfrey
Sound design and Mix: Naomi Clarke
Sideways theme by Ioana Selaru
A Novel production for BBC Radio 4