Actress-turned-entrepreneur Cameron Diaz and consumer brand builder Katherine Power (WhoWhatWear, Merit Beauty, Versed) had been friends for years before they decided to launch Avaline, their transparently produced organic wine brand. After realizing the wines they loved were full of additives and hidden ingredients, they saw an opportunity to create a new kind of bottle – and transform the wine industry in the process. We spoke with them about how they've transformed their careers, and their lives, by launching this brand.

In this episode, they share: 

Why Cameron left acting behind – and what that’s unlocked for her

Katherine’s tips for time management and efficiency 

What we can’t Google about Cameron 

How they broke into the alcohol industry 

The surprising things you should look for when choosing wine