There are many important roles that comprise the creation of a new motorcycle. But it’s hard to think of any role more critical than that of a product manager. Throughout development, this individual works with all of the people involved in the project, shaping the product from a concept to the motorcycle that we as riders ultimately see and experience.

This is the role that Reiner Fings has played for many iconic BMW motorcycles, most recently the new BMW R 1300 GS. Just one day after the worldwide launch of the GS, Reiner sits down and tells us about his entry into BMW Motorrad, and the path that has led to the latest iteration of BMW’s most iconic motorcycle.