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#062 How to make a BMW i recognisable | BMW Podcast

#062 How to make a BMW i recognisable | BMW Podcast

FromThe BMW Podcast | Changing Lanes


#062 How to make a BMW i recognisable | BMW Podcast

FromThe BMW Podcast | Changing Lanes

ratings:
Length:
56 minutes
Released:
Jul 28, 2021
Format:
Podcast episode

Description

He started off designing record covers … today it’s cars. That’s Kai Langer’s versatile career in a nutshell. He has been Head of BMW i Design since July 2019 and is shaping the BMW of the future. In this episode, he tells Nicki about the features that make a BMW i so special, what sustainability without sacrifice really means and why the perfect design of an electric car starts with its sound. Hear it for yourself and get inspired.



2:45 A day at the office for a BMW designer

9:30 The fascination of car design

15:30 The i3 and its easiness

20:00 “Project i”

26:00 Design elements of the BMW i models

29:19 Sustainability without sacrifice

32:10 The sound an electric car makes

36:50 Design of the i4

42:30 The kidney grille

49:00 Heartbeats and tail lights



And if you want to learn more about BMW i design elements, go to BMW.com



“Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more.
Released:
Jul 28, 2021
Format:
Podcast episode

Titles in the series (100)

Not every journey starts with a destination. This podcast is for those seeking an exciting ride to discover new horizons. This is “Changing Lanes,” the official podcast from BMW. Each new season provides a unique experience with innovative audio formats, trendsetting topics, and insightful guests. Tune in to discover more of the BMW universe, sustainable lifestyles, the newest luxury visions, and the most eco-friendly cars. Subscribe to the BMW podcast series to dive deeper into the world of BMW while experiencing a new audio storytelling style every season.