On this week’s episode of The Boxoffice Podcast, hosts Russ Fischer, Daniel Loria, Rebecca Pahle discuss the opening weekend–and second weekend holdover potential–of Avatar: The Way of Water, as well as Christmas releases providing counterprogramming potential. In the feature segment, representatives from data firm Omdia, exhibitors National Amusements and Marcus Theatres, and premium cinema provider ICE Theaters discuss the role premium formats have played in exhibition in 2022.This episode is sponsored by ICE Theaters.  Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:
Omdia
ICE Theaters
What to Listen For
00:00 Intro
01:41 Opening weekend of Avatar
03:47 Premium format stats domestically
06:25 Audience demographics
08:30 Batman vs. Avatar
10:36 Premium format stats internationally
12:41 Christmas effect on movie weekends
13:44 Strange World vs. Sing 2
14:50 Babylon
16:13 Whitney Houston biopic
17:26 Crucial weeks for Avatar
19:19 What premium large format is today?
24:50 What does the future of premium screens look like?
27:02 Growth of premium screens in 2022
27:39 Films that worked the best under premium large format
30:02 Trends that worked best
34:00 Financial performance of PLF
36:46 Marketing higher ticket prices
39:38 Marketing outside of the film itself
43:14 Earned media
46:56 Mistakes to avoid when installing PLF auditoriums
49:53 Paying for the PLF experience
52:06 Effect of inflation in the PLF space
57:28 PLF in 2023