In today’s episode, Rebecca, Daniel, and Shawn talk to Tori Baker, Salt Lake Film Society (SLFS) President and CEO. They discuss the @homeArts initiative, maintaining audience loyalty to local art houses, the importance of reinforcing theatrical behavior, and what state virtual screening is currently at.  Tune in and listen to the long-term potential of virtual screening!Subscribe to the Boxoffice Pro Magazinehttps://www.boxofficepro.com/subscribe/What to Listen For[00:01:20] Tenet is at a 35% drop from last week with a little over $25 million worldwide.[00:03:00] Tenet successfully opened in Japan at 50% theater capacity, less  than a million in Mexico with 88% seating capacity. [00:04:57] The current number one movie only made under $5 million domestically.  [00:06:22] Drive-ins' domestic market share for Tenet.[00:08:18] New Mutants showed some staying power, down just 22% from last weekend.[00:10:43] The Salt lake Film Society launched SLFS@Home program. [00:11:55] Where does virtual theatrical go?[00:13:11] Immediate Accelerator studio: reinforcing theatrical.  [00:16:51] Launching was delayed because tests were being done, booking power of the technology was also increased. [00:20:08] With virtual theatrical, theaters should maintain their brand and audience. [00:21:00] Audiences are loyal to the independent and art house local to their community. [00:22:31] The importance of reinforcing theatrical behaviors.[00:25:01] People will donate above and beyond if you're the home of a certain cause they support. [00:27:15] The underserved audiences can enjoy these virtual screens. [00:32:33] The exclusivity of appointment viewing. [00:36:38] The power of cinemas in local communities.