In this week’s episode of The Boxoffice Podcast, co-hosts Daniel Loria and Rebecca Pahle discuss the box office success of Dune: Part Two, and the unique marketing strategies employed, particularly the creation of a distinctive popcorn bucket that went viral. Daniel and Rebeccas also interview key figures in the film's distribution and marketing, exploring the challenges and strategies behind the film's adaptation and its reception. Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 Episode Resources:Weekend Box Office: DUNE: PART TWO Seizes Control of TheatersHow the Opening Weekend of DUNE: PART TWO Compared with its 2021 PredecessorWhat to Listen For00:00 Intro02:56 $82.5M Dune Part Two opening weekend03:56 Adding 3:15am screenings at 70mm locations06:40 48% of sales from premium format08:22 Expectations for the film release09:09 Right timing and scheduling10:24 Appreciation for the immersive experience14:39 David Lynch directing Dune20:04 Adaptation leaning on spiritual aspects22:11 Is Dune another Star Wars?24:50 Dune franchise prospect30:39 Wrong timing for the 1984 release32:23 Dune’s popcorn bucket34:39 The concept for the popcorn bucket42:21 The SNL skit46:54 Unexpected virality