It's time that we talk about energy storage.Not just because solar-plus-storage is a natural fit, but more and more developers will soon be branching out into the world of batteries, emboldened by new federal incentives.That transition could be overwhelming for some. Energy storage deployment comes with its own unique set of nuances and challenges.What differentiates one energy storage company from another? How do investors view the nascent sector? What are some of the risks to avoid?Yann Brandt, CCO of the energy storage solution provider FlexGen, joined Episode 35 of the Factor This! podcast to answer those questions and more.If you've worked in solar long enough, you probably know Yann— either from his various stops throughout the industry or SolarWakeup, his must-read daily newsletter that has become a staple for industry insiders.Fresh off his election as the first-ever chair of the Energy Storage division at the Solar Energy Industries Association, Yann answers your burning questions about energy storage.That's all next on Factor This!Factor This!  is produced by Renewable Energy World and Clarion Energy. Connect with John Engel, the host of Factor This!, on LinkedIn and Twitter.We're just a few weeks out from the GridTECH Connect Forum being held in Newport Rhode, Island Oct. 23-25. Register today using promo code PODCAST at checkout to save 20% off admission. Join host developer Nexamp, and host utilities National Grid and Rhode Island Energy, for this groundbreaking event hyper-focused on DER interconnection in the Northeast.  You've heard me talk a lot about the GridTECH Connect Forum - Northeast event being held in Newport, Rhode Island Oct. 23-25. Well, registration is now LIVE. We're excited to partner with the DOE to bring together DER developers, utilities, and regulators around the critical issue of interconnection in the Northeast. Click here to register today.  The Factor This!  podcast is growing! We're adding a weekly climate and clean energy news roundup episode to the feed, co-hosted by John Engel and cleantech PR veteran Mike Casey.  Beginning July 21, "This Week in Cleantech" will give you all of the top stories in 15 minutes or less, and feature a leading journalist or market analyst to share the juice behind the headlines. Email story ideas and topics to ThisWeekinCleantech@tigercomm.us.