Tobacco use is currently the leading cause of preventable death, responsible for more than eight million deaths worldwide each year. Given this reality, healthcare companies still committed to smoking cessation can play a pivotal role in addressing this escalating smoking and nicotine addiction epidemic. In this episode of the Public Health Insight Podcast, we speak with Dr. Cindy Jacobs, President and Chief Medical Officer of Achieve Life Sciences, about new therapeutic modalities designed to make it easier for individuals trying to quit smoking.Podcast HostsDr. Cindy Jacobs, Ph.D, MDPodcast HostsGordon Thane, BMSc, MPH, PMP®William Wang, BA, MPH, PMP®References for Our DiscussionAchieve Life SciencesWorld Health Organization: TobaccoYahoo News: Achieve Life Sciences Appointment Announcements Subscribe to the NewsletterWhat if there was an easy way to receive timely information about public health and global health right to your inbox? Subscribe to the newsletter to stay in the loop about the latest news, live events, jobs, and professional development opportunities. Subscribe to ensure you don’t miss out: https://thepublichealthinsight.com/subscribe/.Leave Us a RatingIf you enjoy our podcasts, be sure to subscribe and leave us a rating on Apple Podcast or Spotify, and spread the word to your friends to help us get discovered by more people.