Marketing scientists have discovered that if we push through uncomfortably high ad impression frequency — even if that generates short-term negative feelings — the consumer will eventually warm up to the brand. Tod interviews the paper author..? Follow us on our social media? Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Back catalog of 20+ marketing science interviews✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING? Advertising Options? $20 Classified Ads·GET MORE FROM US?️ Our other podcast "Behind the Ad"? Our “The Top Story” LinkedIn newsletter? Our Slack community? Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Miro: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy