It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform..? Get our free daily newsletter? Advertising: Reach Thousands of Marketing Decision-Makers? Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only monthly livestreams with Tod✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·GET MORE FROM US? Need help with your social media? Check us out: engageQ digital? Our Slack community⭐ Review the podcast·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Factor 75 and use my code todaypod50 for a great deal: https://www.factor75.com/Privacy & Opt-Out: https://redcircle.com/privacy