In the entrepreneurial community, there are plenty of conversations being had on the topic of other people’s money, but when it comes to other people’s platforms there is so much that is being left unexplored. For today’s special recap episode, AJ revisits her phenomenal conversation with Tom Schwab to share her thoughts and elaborate on his most illuminating insights. She unpacks some of the top reasons why you should consider not taking other people's money, but instead, leverage their platforms and explains how this can help you attract your top customers when you can’t afford expensive marketing strategies. You’ll also learn why you don't need to be visible everywhere, how to connect with your clients, and why partnering with someone you have a trusted relationship with can be such a powerful catalyst. To learn more about the power of borrowed audiences and how to attract top customers, be sure to tune in for this informative recap!