The movie industry has adopted "moneyball" techniques, based on data and analytics, to drive box office success. Join CXOTalk host Michael Krigsman in conversation with analytics pioneer, Matthew Marolda, to explore how Legendary Entertainment uses analytics to drive box office success.Matt Marolda is Chief Analytics Officer at Legendary Entertainment, where he started the company's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company.