#721 Finding an underserved audience and providing valuable free content is one of the quickest ways to build a massive brand online. But how do you turn your followers into paying customers? This is a challenging transition for many of us when we start charging for our work. My guest, Susie Bulloch of Hey Grill, Hey, has done an amazing job creating irresistible paid products to complement the free information that has defined her business. She runs the highest-trafficked barbecue and grilling recipe website, and today, we find out all about her journey and mission! Susie and I discuss everything from choosing a niche to monetizing your reach through ads, sponsorships, and affiliate marketing. We also talk about creating digital and physical products to serve your audience's unique needs and generate reliable monthly income. There's much to learn from Susie's growth, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session721.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.