Cathie Wood's Ark Invest recently purchased a European ETF issuer called Rize. The move shows yet another US-based issuer feeling the pull to bring their talents to Europe, a market that is a fraction the size of the US but is growing quickly and has massive potential. 
On this episode of Trillions we talk to Hector McNeil, Co-CEO of HANetf, and a veteran of the European ETF market. We discuss how Europe is behind the US in some ways but ahead of it in others as well as how the landscape and portfolios are changing and what he advises issuers to think about when launching new funds. See omnystudio.com/listener for privacy information.