Hector McNeil is one of the most influential ETF experts in the industry, the product of over 19 years of experience, and recognised as such by ETF Stream’s ‘30 index’. Having been instrumental in establishing Susquehanna’s European ETF desk, Hector joined ETF Securities as Joint Managing Partner in 2005. Then in 2011, Hector founded BoostETP with business partner Nik Bienkowski. The company was subsequently purchased by US ETF provider WisdomTree in 2014, and 2 years later Hector stepped down as Co-CEO of WisdomTree Europe to found HANetf. This serial ETF entrepreneur poured his wealth of industry knowledge into Europe’s first independent ‘white label’ ETF platform, the home of 22 ETFs, with 9 of those forming the most extensive Thematics offering in Europe. Today Hector and I focused on one of those funds – HANetf’s brand new Enterprise Software [SOFT] fund, Europe’s first pure-play Software-as-a-Service ETF. Hector explains why SaaS is one of the most compelling investment trends on the planet right now, and how like never before, investors outside of the US can now access it – Enjoy the episode!Click the link for more information on HANetf's SOFT ETF:https://www.hanetf.com/product/27/fund/purpose-enterprise-software-esg-s-ucits-etf-acc Thanks to Cofruition for consulting on and producing the podcast. Want further Opto insights? Check out our daily newsletter: https://www.cmcmarkets.com/en-gb/opto/newsletter