It sounds too good to be true. An ETF that is 100% protected from any losses but still gets to participate in stock market gains. While there is a catch and a trade-off involved that is pretty much what the Innovator Equity Defined Protection ETF - 2 Yr to July 2025 (TJUL) sets out to do in a strategy using options. 
On this episode of Trillions we speak to the masterminds behind this new ETF, Innovator's Co-founder and CEO Bruce Bond and Chief Investment Officer Graham Day. We talk about how the ETF works, what the trade-offs are, who its targeted to and the coming competition in the 'buffer' ETF category. See omnystudio.com/listener for privacy information.